About
Thule
To say that
Thule’s beginnings in the US were humble would be
an understatement – Founding member Ake Skeppner
sold direct to end users at windsurf competitions on the
New England shoreline; exhibited the product line at a
number of different trade shows and even canvassed local
retailers in the greater New York area, all from his “office”
- a now famous station wagon.
Initial success
was found in the small but growing sport of windsurfing
where a strong, reliable roof rack was an indispensable
piece of equipment. This was quickly followed by success
in the ski business where Thule’s Swedish heritage
certainly helped the product gain rapid acceptance.
By the late
eighties, Ake and his management team felt that the US
market had changed - roof racks were seen as almost lifestyle
accessories - and customers demanded features and products
different to those available from Thule Sweden where roof
racks where viewed more simply as a car accessory.
Thule
has grown rapidly through product innovation, a commitment
to quality and the continuance of a strong entrepreneurial
spirit. Into the year 2000 and beyond, Thule continues
to evolve our products to meet the need of users.
